Actively Reshaping the Sportswear Industry
The world is changing at an unprecedented rate, and so are our tastes and lifestyles. And as we have outgrown heavy cell phones with buttons and diesel-powered sedans, so have we outgrown traditional, oversized and unaesthetic sportswear.
A modern Human needs modern sportswear. Sportswear that is true to size and looks good on the playing field. Sportswear that is designed to accommodate your technology needs. Sportswear that you can go and grab a cup of coffee in! And finally, sportswear that employs all the advancements in the textile industry by incorporating highest quality fabrics and manufacturing procedures.
With this core thought as its foundation, BT aims to push the sportswear industry forward, one product at a time.
While traditional sportswear is ugly and mismatched, our products are minimalistic yet bold. While traditional sportswear is oversized and disproportional, BT products are designed to fit like a glove, with deep regard for proportionalities of a human body. And while traditional sportswear is an embarrassment even in a gym, we aim to make apparel which looks as good at your local coffee shop, as it does in your local CrossFit gym.