Born Tough

With this core thought as its foundation, BT aims to push the sportswear industry forward, one product at a time.

While traditional sportswear is ugly and mismatched, our products are minimalistic yet bold. While traditional sportswear is oversized and disproportional, BT products are designed to fit like a glove, with deep regard for proportionalities of a human body. And while traditional sportswear is an embarrassment even in a gym, we aim to make apparel which looks as good at your local coffee shop, as it does in your local CrossFit gym.