UrbaneBox was founded by Samuel Gonzalez. Sam is a graduate of the University at Albany, where he obtained a Bachelors in Psychology and later went on to achieve his Masters in Public Administration from Marist College. During his tenure as a graduate student, he had an entrepreneurial spirit burning inside of him.

After having little success, he envisioned an online service where he would receive an outfit on a monthly basis. This hand selected outfit, customized to fit his style would be shipped to his doorstep, and would be reasonably priced. All of these ideas have formulated UrbaneBox- an online styling service that provides effortless style to men and women.