At Joanie they’ve been doing things differently since their founding in 2016. Obsessed with vintage style, they love to feature retro prints and the unique designs that defined each decade. Inspired by nostalgia, theyve taken the best bits of vintage and reimagined and reworked them for the modern wardrobe. Their goal is to look to the past to create a vision of the future.
With Joanie, they hope to recreate the thrill of the find for the online age. The digital equivalent of falling in love with their styles in-store, trying it on and finding it fits perfectly. Easy to care for gems that wil be treasure for years to come.
Female-fronted, Joanie’s goal has always been to champion women with their own individual style- those who aren’t up on every trend but love to use style to express their personality. Everything from their design process to their customer service, collaboration and content are all led by you!