MAC Cosmetics is a global Canadian-born beauty brand which was founded in 1984. Because all store staff are professional makeup artists and it is used by industry experts worldwide, the brand name is an acronym for Makeup Artist Cosmetics. Key looks are created using MAC at fashion week shows, with the brand’s famous bright lipsticks, eyeshadows and blushers making a statement. MAC is stocked in department stores and standalones throughout the UK, with there being 39 shops in London alone. Customers can also get a slice of the MAC experience on the website, with services such as online consultations, chats, and virtual try-ons.
MAC is renowned for celebrity collaborations, and big-name product pairings have included ranges with Mariah Carey, Selena Gomez, and Ariana Grande. Cult MAC beauty buys encompass limited-edition palettes and lipsticks, plus essential eyeshadows, body and face foundation, setting spray, makeup brushes and other beauty staples.